BDS WIP for Metro

The brief for this assignment was to create a transport advertising poster campaign for Metro.

I’ve filter out the more important key objectives:
1. Promote Metro as the best way to get the latest news.
2. Metro = Personality, not an ordinary newspaper
3. Make Metro a friendly and well-liked brand
4. Shout outs and stands out from other poster ads.
5. Promote the fun/colourful side of the news

Urbanites are:
- rich/ lots of money, curiousity, and ambitious
- growing young population
- social butterflies, enjoying hectic young lives
- hardworking, time-starved individuals, time-poor
- information hungry
- trend sensitive
- media literate
- deeper relationships to brand (urbanites identify themselves through brands)

Currently, right now, this instant, am waiting for my consultation time with Sawanee. Have prepared a list of about 30 straplines, and scamps for the concept of the poster. Kinda worried about the production of the ad as i’ll be using loads of photography, which i’m not really confident that it will work out great. Oh well. *fingers crossed*